Hi, I’m Ashley Westrich.

An aura photographer once told me that I have “a thousand ideas a day.” While I’ve never actually counted, I can confirm there’s always something buzzing in my brain—a spark of inspiration, a compelling color combo, a room that’s asking to be reimagined.

With a background in fine art, art history, brand strategy and graphic design—and a deep love for interiors—I've spent my life bringing ideas to life.

I fell for art early. My childhood was filled with drawing, experimenting with materials and putting to paper what I saw in the world. Studying art history in college enriched my perspective—learning how people have expressed themselves visually across different time periods and cultures.

After college, I worked as a brand strategist at one of the big advertising agencies in New York, where I got to merge my creative sensibilities with analytical thinking. I studied behavioral insights (psychology was my other undergrad major) and market trends and dug into how people think, feel and connect with stories.

Eventually, I missed creating in a more visual way, so returned to graduate school and earned a Master’s degree in communications design from Pratt Institute. Since then, I’ve worked on everything from logos and immersive brand experiences to wedding invitations for family and friends.

Through all of it, interiors have always been my happy place. As a kid, I restyled my bookshelves monthly and hoarded interior design books from the library. As an adult, I’ve renovated my homes from the inside out—and still collect pretty interior design books. I love creating spaces that feel both aspirational and the authentic—that are as functional and comfortable as they are beautiful and evocative.

Whether you want to explore my work or chat about a project or simply share a mutual love for creativity, I’m glad you’re here!

Alum: Pratt Institute, Northwestern University, Ogilvy, Anthropologie, Bon Appétit, charity: water

Ask me about: how my handwriting became a font for Bon Appétit magazine, the year I drew every single day, my latest home renovation

I love: my sweet family (one husband, three kids, three cats), baking sourdough bread, finding color palettes in the wild, discovering the best fudgy brownies